MARKETING MANAGER

E-commerce Strategy Development: Develop and implement a comprehensive e-commerce strategy, including business goals, marketing plans, and sales targets.

Strengthen the Online Presence: Expand the business to e-commerce field and build brand awareness on multiple channels such as Shopee, Lazada, TikTok, Instagram and other marketplaces.

Product Management: Manage the online product catalogue, including product listings, descriptions, pricing, and inventory levels. Ensure accurate and up-to-date product information.

Customer Experience: Enhance the online shopping experience to drive customer satisfaction and retention. This may involve improving website navigation, optimising checkout processes, and providing excellent customer support.

Digital Marketing: Develop and execute digital marketing strategies, including social media marketing, and content marketing to drive traffic and sales.

Traditional Marketing: Use offline media such as flyers, mail advertisements or other print ads to reach a broader audience.

Data Analysis: Use web analytics tools to track website performance, sales, and customer behaviour. Analyse data to make informed decisions and adjustments to the e-commerce strategy.

Inventory Management: Monitor and manage inventory levels, ensuring that products are in stock and available for customers. Implement inventory control strategies to reduce overstock and understock situations.

Supply Chain and Fulfillment: Coordinate with suppliers, retail staff, warehouse staff and logistics partners to ensure smooth order processing, shipping, and delivery.

Customer Service: Oversee customer service and support functions, addressing customer inquiries, issues, and returns promptly and professionally. Assist in retail operations to enrich customer online experience.

Budget Management: Develop and manage the e-commerce budget, including marketing expenditures, website maintenance, and other operational costs.

Competitor Analysis: Keep an eye on the e-commerce landscape, including competitor activities, pricing, and industry trends, and adjust strategies accordingly.

Content Management: Create and manage product descriptions, images, and other content that can engage customers and drive sales.

E-commerce Technology: Stay updated on e-commerce technologies and trends, and implement new tools and systems that can improve the efficiency and effectiveness of the e-commerce operation.

Legal and Regulatory Compliance: Ensure compliance with e-commerce laws and regulations, including data protection, privacy, and consumer rights.