Accountabilities and Scope:
As part of the Marketing team, you will play a strategic and hands-on role in driving the mall’s marketing initiatives and enhancing its market positioning.
Responsibilities:
- Develop and lead integrated marketing campaigns and promotional campaigns to drive shopper footfall, boost tenant sales and strengthen the mall’s visibility and competitive positioning in the market.
- Spearhead tenant and vendor engagement for mall events, pushcart leasing, casual leasing activations, and promotional partnerships. Prior experience in these areas is essential for success in this role.
- Oversee casual leasing operations for advertising panels, atrium spaces, and pushcarts - including lead conversion, and operational execution to maximize occupancy and revenue.
- Lead and manage digital and social media marketing efforts - overseeing execution, and leveraging analytics to drive engagement and footfall.
- Monitor and report on campaign performance, including KPIs, ROI analysis, and footfall/sales tracking to inform future initiatives.
- Contribute to overall marketing planning, budgeting, and team development while actively supporting cross-functional efforts that enhance shopper experience and tenant collaboration.
Key accountabilities:
- Drive shopper traffic and engagement through effective campaigns.
- Ensure campaign performance meets KPIs and ROI targets.
- Achieve revenue and occupancy goals for casual leasing (advertising, atrium, pushcarts).
Profile of Successful Candidate
- Bachelor’s degree in Marketing, Communications, Business or relevant field.
- Minimum 5 years’ experience preferably in retail and shopping malls.
- A high-energy and collaborative team player with strong leadership, interpersonal and communication skills.
- Self-driven, proactive, and able to multi-task under pressure.
- Adaptable, creative, and solutions-oriented in a fast-paced environment.