This role develops and grows Stroke Support Station’s (S3) membership base across the Wellness programme and the Adaptive Gym. The candidate will play a key role in contributing insights that shape the pricing proposals, partnership development and member experience design. The position collaborates with clinical and outreach teams and external partners to strengthen referral flows, membership conversion, and sustained participation beyond formal rehabilitation.
The role holds responsibility for delivering membership targets and supporting strategic and operational decisions to enhance programme sustainability and community impact.
You will:
Strategic and Commercial
- Lead the development and review cycle of membership pricing for Wellness and Adaptive Gym programmes
- Support feasibility and sustainability analysis for pricing, participation, and resource models
- Contribute to membership revenue planning and financial performance indicators
- Develop and refine membership recruitment channels and engagement strategies to grow the Wellness and Adaptive Gym membership base, including digital, clinical, community, and corporate pathways
Stakeholder and Partnership Development
- Grow membership pipelines through partnerships with hospitals, rehabilitation providers, and community agencies
- Represent S3 at meetings, outreach engagements, and collaborative initiatives
- Prepare partnership proposals, briefs, and materials
Programme and Service Delivery
- Shape and enhance the end-to-end membership experience from enquiry to renewal
- Manage full membership cycle, from enquiries, trials, registrations, renewals and cancellations.
- Monitor conversion, utilisation, retention, and member satisfaction indicators
- Track and drive conversion of outreach interest and referrals into active members for both the Wellness programme and the Adaptive Gym
- Lead membership improvement initiatives and feedback
Marketing and Outreach Collaboration
- Work and co-develop with Advocacy & Strategic Communications (ASC) team and appointed vendors on campaigns, collaterals, and value proposition messaging
- Support hospital, community, and corporate outreach initiatives to promote programmes and build membership interest
- Apply marketing and behavioural insights to support conversion and engagement
Data, Evaluation, and Insights
- Own membership dashboards and track KPIs
- Tracks conversion and outreach performance metrics
- Deliver regular insights to Heads to guide strategic decisions
- Monitor competitive landscape and sector developments
You have:
- Minimally a Degree in Business, Marketing, Communications, Psychology, Sports Science, Social Sciences or related fields
- Minimally 3 years’ experience in membership management, business development, marketing, community engagement, or client servicing roles; experience in healthcare, rehabilitation, or social services setting will be an advantage
- Keen interest in wellness, rehabilitation, and community health models
- Dynamic and proactive personality with strong stakeholder engagement skills
- Strong business development and partnership skills with ability to build referral pathways
- Good analytical and data interpretation skills with understanding of membership or programme KPIs
- Ability to plan and execute outreach initiatives to drive membership growth
- Strong communication and presentation skills with ability to engage stroke survivors, caregivers, and corporate partners
- Good organisational and time management skills, able to work independently and in a team
- Positive learning attitude with willingness to acquire marketing knowledge and work cross functionally